SUMMARY

A recent report by the People Research on India’s Consumer Economy (PRICE), titled “Reimagining Annadata Households and Their Livelihoods Beyond the Farm”, reveals that while 42.4% of rural Indian households earn some income from agriculture, only 20.7% are fully dependent on it. 

Key Findings

• Diversified Income Sources: Many agricultural households supplement their income through non-farming activities. On average, 33% of their income comes from sources like non-agricultural self-employment (7.1%), salaried jobs outside agriculture (3.4%), and remittances (2.6%).

• Income Composition: Full-time agricultural households are projected to earn an average of ₹7.31 lakh annually by 2024–25, with 67.1% from farming and allied activities.

Recommendations

• Inclusive Definitions: Broaden the definition of 'Annadata' to include tenant farmers, sharecroppers, and landless agricultural workers, ensuring their inclusion in welfare schemes like PM-Kisan.

• Promote Non-Farm Employment: Encourage rural entrepreneurship and skill development to create alternative income opportunities.

• Enhance Financial Inclusion: Improve access to formal financial services for agricultural households.

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