The article titled "Mis-selling of a different kind: Are PMJJBY, PMSBY statistical illusions?" by Tamal Bandyopadhyay, published in Business Standard on May 25, 2025, critically examines the efficacy of two government-backed insurance schemes: the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and the Pradhan Mantri Suraksha Bima Yojana (PMSBY).
The premium is debited from the bank account of the subscriber. It is managed by Life Insurance Corporation of India (LIC) or other participating insurers. The policy is renewed annually unless the subscriber opts out or the bank account is closed.
Superficial Success Metrics: While official data showcases high enrollment numbers for PMJJBY and PMSBY, the article argues that these figures may not reflect genuine coverage or awareness among the insured, particularly those at the bottom of the economic pyramid.
Challenges in Claim Settlements: The schemes face issues such as low awareness among beneficiaries, instances of fraud, and rejection of genuine claims, which undermine their intended impact.
Need for Ground-Level Reforms: The author emphasizes that without addressing these systemic issues, the schemes risk being successful only on paper, with negligible real-world benefits for the intended beneficiaries.
In conclusion, the article calls for a reassessment of these insurance initiatives to ensure they deliver tangible benefits to the target population, rather than serving as mere statistical accomplishments.
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