Also known as the creative economy, the Orange Economy includes all industries rooted in creativity, culture, and intellectual property. It spans arts, music, films, fashion, design, advertising, digital content, gaming, animation, architecture, publishing, and cultural tourism.
Orange Economy is an evolving concept based on the contribution and potential of creativity that contributes to the economic growth and development. At the heart of the creative economy are the creative industries which Are engaged in the creation, production and distribution of goods and services that use creativity and intellectual capital as primary inputs.
These industries include advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing and TV/radio.
It was popularised by Colombian economists Felipe Buitrago and Iván Duque, the term “orange” symbolises creativity and cultural identity. The first mandate on creative economies came from the UNCTAD XI’s outcome document - the Sao Paulo consensus – in 2004. It asked the international community to “support national efforts of developing countries to increase their participation in and benefit from dynamic sectors and to foster, protect and promote their creative industries.
In the coming years, the creative economy can increase its contribution to India's GDP. Today, India is emerging as a global hub for film production, digital content, gaming, fashion, music and live concerts. This is the dawn of the Orange Economy in India. India's media and entertainment industry is today valued at USD 28 billion, employing 8% of the workforce. It can grow to over USD 100 billion in the next decade. This growth will drive entrepreneurship, generate millions of jobs, and create a ripple effect across sectors.Creative exports exceed $11 billion annually, and sectors like YouTube and digital design are enabling small-town creators to reach global audiences.
The government has announced a $1 billion creative economy fund, and is setting up an Indian Institute of Creative Technology (IICT) in Mumbai to skill the next generation. From AR/VR-powered storytelling to blockchain-protected art, the Orange Economy is blending tradition with tech to unlock new value.
According to United Nations Educational, Scientific and Cultural Organization (UNESCO), the Orange Economy accounts for 3% of global gross domestic product (GDP) and 30 million jobs worldwide. Inspired by ideas, it’s known for constant innovation, singular products (not mass production) and digitalized processes.
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