Blanket Ban on Deepfake AI in India

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Blanket Ban on Deepfake AI in India

06 Feb 2024 Zinkpot 149

A blanket ban on deepfake AI refers to a complete and absolute prohibition on the high-risk uses of artificial intelligence, such as the creation of deepfakes and algorithmic bias.
What is a blanket ban? A blanket ban refers to a complete prohibition on a particular activity, substance, or material. It applies uniformly to all instances within a specified category.
What are deepfakes? Deepfakes are manipulated videos, images, or audio recordings created using AI algorithms. They can convincingly replace a person’s face in a video with someone else’s, alter speech, and even create entirely fabricated content.
While deepfakes have potential applications in entertainment and creative fields, they also pose significant risks, including:
- Misinformation: Deepfakes can be used to spread false information, fake news, and malicious propaganda.
- Privacy Violations: Creating deepfakes without consent can violate an individual’s privacy and reputation.
- Fraud: Deepfakes can be exploited for financial fraud, identity theft, and impersonation.
- Security Threats: They can undermine trust in media and compromise security by impersonating public figures or officials.
Instead of imposing a blanket ban on “deepfakes” across the internet, social media companies have proposed a more nuanced approach to the Indian government. They suggest focusing on banning or taking down content that was released with criminal or ill intent. Here are the key points:
- Deepfakes and Their Potential: Social media companies recognize that deepfake technology isn’t inherently bad. It has the potential for innovation in various areas, including apps and services. Therefore, a complete ban could hinder positive developments.
- Regulation and Misleading Content: The government intends to regulate deepfakes. If the content is misleading, it should be barred or taken down. However, if the content serves entertainment purposes and is harmless, it need not be removed solely because it is a deepfake.
- Fair Dealing Regime: Social media intermediaries emphasize the concept of a fair dealing regime, even in courts. They hope the government will recognize the technology’s diverse applications and avoid a broad ban.
- Existing Provisions: While India currently lacks specific laws targeting deepfakes, provisions within existing legislation can be utilized to address misuse related to this technology.
In summary, a balanced approach that considers both regulation and innovation is crucial when dealing with deepfake AI in India.
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