FINANCIALEXPRESS

SUMMARY

Indian tourists are swiftly turning away from Turkey and Azerbaijan as preferred international destinations, following reports of the two countries’ alignment with Pakistan amid the ongoing India-Pakistan conflict. The timing of the escalation could not be worse for the travel and tourism sectors of Turkey and Azerbaijan. 

In 2024 alone, Turkey saw 274,000 Indian tourists—up 20.7% from the previous year, owing to enhanced air connectivity, destination marketing, and popularity for Indian weddings and MICE events, Govind Gaur, CEO WanderOn, told financialexpress.com. Azerbaijan, meanwhile, welcomed 243,589 Indian visitors, making India its third-largest source of tourists. On average, Indian tourists in Azerbaijan spent 2,170 AZN (approx. $1,280) per visit, with the majority of expenditures going to transport (54%), accommodation (19%), and food (16%), Gaur added

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